Lead Closing Probability™
The Score That Tells You Which Lead to Call First
LCP is emblit's real-time AI scoring system. Every lead gets a probability from 0–100% that predicts how likely they are to close -and it updates with every WhatsApp message, every viewing booked, every silence.
Live LCP Score01 -What is LCP?
A number, not a label
LCP -Lead Closing Probability -is a real-time score from 0% to 100% that tells your team exactly how likely a specific lead is to convert. A lead isn't simply “hot” -they're 78% likely to close. And tomorrow, after a viewing is booked, that number changes.
LCP is calculated from five weighted signal categories -each a composite of data points from the lead's full conversation history, source, behavior, and response patterns. The result is a single intuitive number any agent can act on instantly.
Real-time score
Before vs After02 -The Problem
Hot / Warm / Cold isn't enough
Two leads marked “warm” can be wildly different: one at 41% probability barely qualifies; the other at 78% is one viewing away from signing. Treated the same, the label costs your team the second deal.
- Labels force agents to guess who to call first
- Labels don't update when a lead goes cold or heats up
- LCP gives a sorted, numeric answer -no guesswork
03 -How It Works
The five signal categories
Each is weighted, and the weights calibrate to your team's actual close data over time.
Stated Intent
Budget range, location, property type, timeline -every word in a WhatsApp message is parsed for explicit and implicit intent.
Response Speed
A buyer who answers within minutes signals very different urgency than one who replies four days later.
Lead Source Quality
Bayut, Property Finder, Meta Ads, referral -each source has a historical close rate. LCP weights each against your own data.
Behavioral Signals
Did they ask to book a viewing? Did they go silent after pricing? Behavior tells you more about intent than any form field.
Conversation Depth
A two-line "send me details" scores differently from a back-and-forth about financing and possession dates.
04 -Real-Time Intelligence
Score updates with every event
LCP recalculates every time something happens -a new WhatsApp message, a viewing booked, a price quoted, a silence crossing a threshold. Here's how one lead's score changed in one morning:
Started at 0%. By 9:22 AM -78% HOT. No agent reclassified anything.
Updates live
Priority inbox05 -For Your Team
What to do at each tier
LCP is divided into five tiers, each with a clear default action. Agents don't interpret the number -the system tells them how to respond.
Drop everything. Call immediately. Book a meeting today.
Priority reply within 30 minutes. AI draft ready. Propose a viewing.
Reply within 4 hours. AI auto-reply for first touch. Qualify further.
Automated nurture sequence. Agent checks in weekly.
Fully automated drip. No manual effort until LCP rises.
06 -For Managers
Turn your standup into a data conversation
Instead of asking agents “how did your follow-ups go?” you can look at the pipeline and see exactly what's happening. Three questions LCP answers in seconds:
- What's the LCP distribution today? Heavy in 0–40% means your qualification is leaking.
- Which agents have the highest LCP-to-close ratio? LCP makes that gap visible.
- Which leads are dropping without a touchpoint? The clearest signal a lead is going cold.
Manager viewReady to put LCP to work?
LCP is built into every emblit account from day one. Free pilot access is open for qualifying real estate teams in UAE and India.